Starting a Business

Market Research and Competitive Analysis

Market research helps a business owner find customers for their business while competitive analysis helps them to make their business unique. 

Marketing Plan Outline

Marketing plans are a tool that a business may use to create and establish advertising and marketing goals as well as steps to take action. 

Additional Marketing Plan Outline

Because there are a variety of ways to format and design a marketing plan, it may be beneficial for an entrepreneur to preview multiple plan outlines. 

Marketing Tools


Illinois Small Business Development Center

of McLean County at

Illinois Wesleyan University

Illiinois SBDC color band - FINAL- TRANS
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