Starting a Business

Market Research and Competitive Analysis

Market research helps a business owner find customers for their business while competitive analysis helps them to make their business unique. 

Marketing Plan Outline

Marketing plans are a tool that a business may use to create and establish advertising and marketing goals as well as steps to take action. 

Additional Marketing Plan Outline

Because there are a variety of ways to format and design a marketing plan, it may be beneficial for an entrepreneur to preview multiple plan outlines. 

Marketing Tools


Illinois Small Business Development Center

of McLean County at

Illinois Wesleyan University

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