Starting a Business
When deciding on the location for a business, it is important to understand the market the business will be servicing. Business owners use demographics to determine their clientele.
What Are Demographics?
Age
Family Size
Marital Status
Education Level
Household Income
Occupation
*This is not a comprehensive list of all demographics
BN Vitals
The BN Vitals is database of over 120 metrics that will help you explore the current economic climate of McLean County.
Search by Location
Data USA is an interactive website where you can discover demographic information for any town, city or village within McLean County.
