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Starting a Business

When deciding on the location for a business, it is important to understand the market the business will be servicing. Business owners use demographics to determine their clientele.

What Are Demographics?


Family Size

Marital Status

Education Level

Household Income


*This is not a comprehensive list of all demographics

BN Vitals

The BN Vitals is database of over 120 metrics that will help you explore the current economic climate of McLean County. 

Search by Location

Data USA is an interactive website where you can discover demographic information for any town, city or village within McLean County. 

County Demographics

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